Shame on you all. Only one brave reader, KazB, took me up on my offer of a free critique of a banner.
So, here it is.
OK. Now, let’s go through it one thing at a time.
MASSIVE logotype on the left, huge black space, adding the domain because the logotype doesn’t have .com on the end, and then a picture of an annoyed looking girl.
I would get a new logotype that works more effectively for you. This looks like someone who just got photoshop did it for a laugh to be honest. It is two very hard to read fonts, that do not work together, forced together like a goat trying to have sex with a car. Also, make sure the logotype includes the dot com, to save you having to waste valuable real estate by repeating the name – as you have to in this banner.
Although I like blank space in advertising, in a B2B banner, it is important that all the space works for you. If you are going to go minimal, go minimal. Take out the annoyed girl pic. And go full on minimal.
The girl pic really is a bad choice imho. She looks angry or annoyed. She does not say CLICK ON ME at all. If you want to use a girl, then make her smile at least! Or, if you want to go full on angry, do that, but MORE angry. “I can’t believe I wasted 150 quid on this banner and you aren’t clicking it”.
The thing that worries me the most is there is no call to action at all. There is NOTHING telling me why I should want to click on the link. As it is going to a blog, I assume the ad is B2C. Why would a surfer click on this ad? He wouldn’t.
You need to make the banner stand out and give the person looking at it a reason to click on it. This can be done just with effective copy:
So, some ‘safe’ suggestions:
Read about my sexy expolits on my free blog
Hey, I want to tell you about what I did yesterday…
Get your cock out and click me
Some more interesting suggestions:
This banner is fucking boring. My site is me fucking. You decide.
Why did I even bother making this banner. You won’t bloody click on it.
CENSORED – This banner was rejected for being too rude.
B2C porn banners are notoriously hard to get people to click on, so you have to do something very unusual in order to achieve your goal.
Be brave. Push the boundaries. Try something no one ever does on a banner.
Thanks so much for submitting your banner to be critiqued. You were very brave!
PS – On your site, I had no idea it was a pay site and not a free blog. Also, and more importantly, your JOIN button in the right hand nav doesn’t work.