Turntable.fm for a tube?

Here’s an idea. Take the main idea of turntable.fm and apply it to a tube.

In case you are unaware, turntable.fm is a community where people can DJ 5 tracks to the other listeners. If people like it, they thumbs up his performance and he earns points.

So, if we have huge communities of people that are uploading porn content, they want others to watch what they think is good. Why not let them ‘VJ’ their porn to the other users? They will enjoy sharing, people will enjoy having a curated show. Site becomes very sticky.

Simple, eh?

 

Using google+

Here is a nice blog post with some thoughts and advice on how google hangouts could work for businesses.

Could be excellent for porn. Select people getting together, sounds like a small, elite dinner…

http://raventools.com/blog/how-to-use-google-hangouts-for-your-business/?utm_source=Twitter&utm_medium=Raven

What do you think?

Google+

 

Invites are opened up again, so if you want one, please post a comment with your email address. Best obfuscate it in some way so the spam bots don’t getcha.

 

NALEM = FAIL ‘EM

Well, that’s been quite interesting. Nalem’s explosion on the boards in a frenzy of shit spam is a really good example of how not to launch. What can we learn?

- don’t spam boards
- don’t centre your test and use ghey fonts
- don’t pretend you can’t hear loads of people complaining about you
- don’t KEEP spamming
- don’t take sponsorship from the largest enemy of the industry
- don’t KEEEP spamming
- don’t post lies about your competition, especially if that competition is well liked and respected
- don’t get banned from every board

Removeyourcontent update

Oh lordy. Someone on GFY has said that Eric from Removeyourcontent is a pirate that uploads his clients’ sites and then charges them to take them down.

If it is true, and I hope it is, it would make me piss myself laughing.

Don’t do this

If you want me to buy an ad, don’t send me an email like this.

Dear Damian,

Further to gaining your contact details as representatives of your Website’s Webmaster program, I wanted to send this email to introduce my Website and enquire as to whether their is any synergy between us working together to promote your products. PurelyNSFW (www.purelynsfw.com) is an adult blog which offers the reader the hottest Not Safe For Work content. Our site has very strict content policies ensuring quality and constantly seeks the feedback of the reader to ensure our following grows in terms of both new and repeat visitors.

We also run a strict advertising policy with no popups, popunders or other, what we would term, sharp practice. We also host all of our own galleries and content. This means our readers enjoy simple content that they can trust. No spyware, malware or malicious code whatsoever.

In terms of advertisers, we look to ensure we do not bombard the reader with to many ads as we believe this lessens the impact and therefore results. This means that when we do run a campaign the click through rates are much higher than average.

We are now looking to expand the advertisers we work with on a prepaid and PPC basis. We are able to offer bespoke campaigns with content to match the product or site being sold. From straight banner ads to full campaigns sponsoring some of our popular series, we have the popular content to attract the sales to you.

Visitor numbers for PurelyNSFW.com are in the many thousands every single day, providing a pretty decent Alexa ranking usually within 60K – 100K for USA readers and lower for parts of Europe.

If you are interested in discussing this further, please either reply to this email or you can also contact me on ICQ 620790064.

Thanks for reading.

Why not see if I have anything I’d want to advertise on such a site, why not ask me if I am advertising anywhere, why not JUST ASK SOME QUESTIONS.

People trying to sell things to people they don’t know, who don’t know a THING about the person they are selling to = fail. Always. Fail.

iCloud for Porn

Seeing the excitement The Jobster weaved into iCloud, is there anything porn could learn?

How about a porn locker? Say it’s a tube. What if you could store all your favourites in a cloud locker you could access on your PC, your phone, your PS3, whatever.

Anytime you wanted, your favourite porn clips instantly accessible?

Sounds good to me…

Cool creative

Interactive ad

Love to do something like this for porn at a trade show…

Email Critique

Paul Markham says he doesn’t understand porn marketing online, and he really doesn’t.

I’m going to review an email he sent out to perspective B2B clients:







1) Display name “newsletter”
Now, this isn’t really that hard to get, but sending out ANY email and SELECTING to put “Newsletter” as your display name will not get your mail opened. Why not use “Paul Markham”?

2) Subject Line “50% discount on both stores”
Almost guaranteed to get delivered to spam folders. Don’t put words like ‘discount, 50%, store, saving” etc in your subject line. It looks like spam. Well, in this case, it is spam, but you don’t want to point this out to people

3) Sales text

“50% off orders over $300.
Having a special Summer offer, 50% off all orders over $300 for 30 days.
Even on the special offer packages, get in fast.

And moved more videos and sets to Bargain Basement.

Paul Markham”

The copy is weird. Looks like someone is writing it on a phone, the sentence structure is clumsy and it is full of grammatical errors. Sounds like someone with English as a second language wrote it. And it is centered, in a small font. Oh and there is NO CALL TO ACTION!

Whatever you do, however bad your copy, always remember to ask someone to do something otherwise there’s really no point.

So something like:

“To combat summer slowdown, I’ve decided to offer my best clients an incredible offer. Half price content. Yes, a whole fifty percent off the world famous content I produce. Spice up a tour, boast a members’ area or create some hot new banners. And save yourself 50%.

Order now, offer must end in 7 days.”

4) Design

Now, this is the real doozy here. There isn’t any. It’s just a very long email with a dozen images on. Now, note there is no continuity in the images. Some have the text Paul clearly put on himself in MS Paint, and some have nothing. None have a call to action on. Simply putting “click to see the set” would be a start.

Also, but the images in a table (yes, a table, with email you need to design like it was 10 years ago in order to guarantee the design looks the same in all clients), and put 5 thumbs in a row.

And the MOST important thing, is again, there is no call to action at the bottom.

a) A timer with how many days are left.
b) Order now to get 50% saving
c) No catch, no con, this is a real saving, click here

Just three ideas that would increase the clicks more than having NO call to action.

White space is usually something I applaud in design, however, in this case, it isn’t elegant white space intended to make a product have breathing space to shine, it is just bad design.

5) Opt out

Paul’s call to action at the end of the email is actually asking people to opt out:

“Are you getting this Newsletter TWICE ?
Then you’re in the database twice, return one and ask us to fix it.
If you think this is “SPAM” and no longer want to receive updates about our site.
Return this email with “DELETE” in the subject line and we will remove your name from our list.”

Aside from the obvious grammatical mistakes here, this is how he ends the mail. Same font as the sales copy at the start.

Opt outs should be there, but should be SMALL. And not part of the body of the mail. And not the call to action.

If only the mail had been split tested, all of the components that are wrong here could have been spotted and removed.

Remember kids, it’s just the internet

Quick tip for this merry Monday morning.

Remember, that porn forums are not real life. They are not something you should let annoy you.

If someone posts snark aimed at you, they are trying to get a rise out of you. So if you respond by attacking them personally, lying about them and libeling their business, they just realise they have masterfully controlled you into being annoyed and posting proving you are annoyed.

If you just laugh at them and point out how obvious their trolling is they tend to stop.

Remember, life is too short to actually get annoyed about what someone you don’t know, don’t care about, and don’t like thinks about you and what you enjoy doing.

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