Email Profiling

Someone posted something at the zoo that I was about to help them with. They seemed fairly stupid, but I could sort something out for them quickly.

Then I saw they had an AOL email address and I decided not to mail them because they are clearly very fucking stupid.

So yes, I judge people based on email addresses.



How to market on forums

OK, so I’ve not met anyone from Brokerbabe. Seems likely they are all fat men pretending to be girls. The name is odd. Anyway, a few months ago they spammed a forum called B&B. There is a section there for spam, but they chose to spam the main forum. The admins changed their post to a silly picture, as they do with spammers and we all moved on.

But they came back, with a different account and did it again. Same thing. Admins kicked them off and edited the pic again.

Now they’ve come back AGAIN and are STILL doing it. I tried to help them, and they just spammed more.

This really is a fucking stupid thing to do because you’ll end up alienating the very people you wish to do business with.

Now what you should do is this:

1) Lurk on the forum for at least a few weeks. Read the board. Get a feel for it.

2) Post responses to popular threads, just joining in like a normal person.

3) That’s it.

Don’t spam, don’t try and ignore the admins, don’t be a cunt.

Billing and stuff

So, this is for the newbs, if you are an uber Bro, you’ll get nothing out of this.

Someone posted on a forum asking how to set up billing and went for verotel because they didn’t have a long QC process.

Nothing wrong with Verotel, but by only going with them, you’re making a mistake.

There are two big Internet Payment Service Providers, (IPSPs) Epoch and CCBill. Both been around over 10 years, both good and reliable. Then there are a couple of smaller ones like Segpay, Zombiabiioioi etc that will offer you a much lower rate at a much higher risk.

A few years ago they Epoch and CCBill started playing nicely together with cascading billing. This means if you try and join a site via CCBIll and CCBill refuse your card, your deets get parsed to Epoch and they might well accept it.

This alone will add 10% to your bottom line.

They both have different scrubs (the software they use to say if they think it is fraud or not), so one may accept a card the other declines. And viceversa. They also will now parse affiliate codes. So you can get paid out on an Epoch sale if you sent traffic to a CCBill join. All good.

Easy to set up, easy to implement.

Then you add a third payment like Segpay so you can pick up anything the two big guys refuse.

Also, here is a massive tip, unless you do two joins a month, remember that an IPSP’s rate is ALWAYS negotiable. So just ask for a discount. You’ll get one.

Hope that helps some of you. Any questions, email me or post a comment.


It’s nearly my birthday

Well, yes, I am nearly 4o, but this blog is nearly 2 years old! Yes, two years of free hints, tips, ideas and thoughts. With the occasional taking the piss our of Paul Markham.

Surely, this makes it the best porn blog in the world?

But it could get better. I could shake things up. I could get in a guest blogger. Someone with loads of experience who writes well.

Hmmm. Maybe I am…

Maybe you will bloody love it!

No more referrers from google

Google will now begin encrypting searches that people do by default, if they are logged into already through a secure connection. The change also means that sites people visit after clicking on a result at Google will no longer receive “referrer” data that reveals what those people searched for, except in the case of ads.

Do you use that essential data? What can we do? Any ideas?

Want your site reviewed?

Shooting a new episode of everyone’s favourite diggnation ripoff, next week.

If you want your site reviewed, email me or leave a comment.

How to sell.

Two main theories on this. AIDA and DIPADA. I was trained in DIPADA so we’ll look at that. This is essentially a structure to sell anyone anything. If you can stick to this, you cannot really fail to get a sale.

Definition – define your prospect’s need or problem

Identification – identify a solution to that need or problem

Proof – prove your solution solves their problem/meets their need

Agreement – get them to agree it solves their problem

Desire – instil a desire for them to have your solution

Action – close the deal

The main thing is to actually ask lots and lots of questions of your prospect. So you can get information that you can then ‘use against them’ when selling. So Paul Markham could call people up and say:

Where do you buy content from? What kind of content do you buy? What makes you decide which company to buy from? How often do you buy? What prompts your purchasing decision? Do you have an annual budget for content?

Etc. This is the definition stage. So you conclude the Definition stage with a little note book full of all the things you will use to sell to him. He buys content, price is his motivator, he buys once a year, he doesn’t care where it is from.

You then identify your product as a solution:

I sell content cheaper than anyone else, it’s very high quality but very low price because it has been sold many times, I have a blowout sale once a year and that it happening now.

Onto proof.

So if I could prove to you that I had exactly the sort of content you have a budget for, and it is currently cheaper than anything else and I can deliver it all to you tomorrow, would you consider buying it?

How can the prospect say no? Of course he has to agree to that.

You then instuil desire. Paul could do this by bringing out all the famous publications that have printed his work.

Then finally you close. I always prefer the assumptive close. “So, how many gig do you want? 10 or 20?” This assumes the sale has been made and it’s now just the numbers.

Hope that was useful. If you want more on sales, let me know in the comments.

Why are we so fucking stupid?

iTunes, Spotify, Rhapsody etc have reduced music piracy massively. There are reports to back this up, but even someone as stupid as Paul Markham can see it. It makes sense.

So, how come the porn industry is so stupid it hasn’t copied the model yet?


2 year birthday!

Wowzers. This blog is almost two years old.

I should do something special. Maybe allow Paul Markham and Gary to guest blog?

If your pay site sales are declining…

some things to do


1) Ring up people and get members’ areas upsells in place with other people in your niche

2) Split test your tour

3) Email your cancelled members asking them to come back

4) Moan like a retarded old man on GFY

One of the above points won’t generate sales. 3 will. You choose.