So, I thought I’d try something new. Well, I’ve not seen it before. But essentially it is a video podcast reviewing porn sites. It will feature interviews with porn stars further down the line. It is meant to just be a mildly amusing show with two guys drinking beer and chatting about boobies.
It’s simple really. Do stuff that no one ever does in a banner ad.
This is all stemming from Seth Godin’s excellent Purple Cow book. In that, he basically states that all ads are failing because everyone has seen them before therefore they do not react when they see them. In fact, they don’t actually *see* the banner ads according to Neilson’s banner blindness theory.
So, what do you need to do? Just do ANYTHING that porn ads don’t always do. So you can start off by ruling out things:
- no tits or ass
- no eye bleeding colours
- no CLICK ME blink tag stuff
Imagine you are a surfer. What would catch your eye?
How about something like this? Not seen on porn sites. Unusual.
Adult B2B ads are even harder. Because porn webmasters are even more jaded. However, for the 3wayscash.com affiliate programme I managed to get a banner clicked on around 400% more than other ads. How? When you pay for the first month retainer for me working on the marketing and PR for YOUR site, I might tell you. If you ask nicely.
It’s a common problem. You want to get attention at a trade show but there is no budget. So what do you do?
Employ me to do your adult marketing, obviously!
I created an entire marketing campaign for 3wayscash.com featuring an entire fake brand called Cash In Envelope. 3wayscash wanted to push the brand name and sign up new affiliates. Here is how I helped them get more affiliates.
Cash In Envelope was a made up Russian payment processor where people sent you cash in an envelope. I bought the domain and set up a microsite. I made up an intro video:
I contacted Eric at GFY and he agreed to me having a fake nick on the board. I also posted on several other small boards as IvorCashInEnvelope a few weeks before Webmaster Access Amsterdam. The usual “THANKS FOR THE INFO’S” nonsense posts.
The plan was to bumrush the cocktail party at WMA dressed as Ivor, with 3 helpers. So we did. And it worked. I gave out envelopes, hand stamped with a rubber stamp with the domain and real fake rubles inside.
JFK took pictures.
Cash In Envelope take over WMA
The boards roared with laughter. The show roared with laughter and traffic to cashinenvelope.com went up dramatically.
Actual, measurable proof that the stunt worked:
Traffic spike from trade show activity
I released a video after the show of Ivor talking with various industry luminaries:
Getting attention at an adult trade show
And the video created more of a buzz on the boards and even more traffic to the sponsor site, 3wayscash.com.
And the cost? Almost nothing! The Tshirts and taches were 50 bucks. The people were free as they were staff (and my noble, lovely, obliging girlfriend).
If you would like to talk to me about how to create a trade show buzz for your brand, please get in touch now.
Sorry if you are getting comment spam with this URL in.
It’s not me doing it. I imagine it is a man called Marion who pretends to be girls on forums whom I outed and got banned from GFY recently. He is clearly trying to get my sites blacklisted for spamming. However, it doesn’t impact me at all as I get very little type in traffic. It’s all direct links.
So, just let akismet do it’s thing, and we can all move on!
So, I use tripit.com to keep a track of all my travel. It’s a great little website/app if you don’t know it. I recently gave it permission to ‘talk’ with gmail. I booked a flight earlier from Krabi back to Bangkok. Got the receipt from the airline mailed to me. Then a little later, Tripit mailed me saying they’d seen my mail from the thai airline, and have already added all the details to my Itenerrereary for the next trip. Fucking smart idea that.
Now the point is, what could a porn site do that would be as cool? What could you give a customer that would make him tell someone else about how cool the service is?
“Hi we noticed you watched a video on your mobile from us. As a thank you, here’s a link to where you can download a bigger version you can save to your PC if you want to see it on a bigger screen. Have fun!”
What could *you* do for a customer that would make him think you cared about him?
The problem I think our industry is in is not about piracy, or tubes, it’s about spending 10 years trying to fuck over the customers in any way we could.
Maybe a solution would be to try treating them like the gods they are?