Years and years and years ago some dudes called Doc Searles, Chris Locke, David Weinberger and Rick Levine wrote The ClueTrain Manifesto . You should all read this.
Markets are conversations. It is how you converse with your audience. It’s not about shouting BUY MY PORN HERE. It is about finding out who your audience is, and building a relationship with them. Then selling to them. Then giving them what they want and looking after them. Interruption Marketing is dead. Banners don’t work for a reason. People don’t even SEE them. Neilson wrote about banner blindness years ago. And more recently did eyetracking studies to prove his ealier assertions:
So, what has all this stuff got to do with Twitter? Everything. You can use Twitter as a broadcast medium, and just effectively advertise on it. However, it’s a poor medium for that use case. Search results are only cached for a couple of weeks. in 2008 there were in excess of 3 million tweets a day. From the massive increase in usage since then, we’re probably looking around at least 10 million tweets per day now. So the likelihood of being discovered buy chance are virtually zero and your tweets do not hang around for long. So if you want to gain attention, the only effective use case for twitter is to build community. To engage in conversation.
Twitter is a way for you to have a conversation with your audience. A way to build up their trust. A way to make them feel more at ease about becoming your customers. I am both amused and saddened by people who think that splogging ping.fm with blog posts that are site updates are doing any marketing.
Imagine Twitter is a bar full of your target audience. Now, imagine they’ve all said to you “OK, you can talk to us about stuff whenever you like. We might well want to talk back to you too.”
What do you say to these eager new bunnies? You give them a list of site updates!
Chris_CE07 RT @pornshopstories: *NEW* Tales from the Porn Store: #73 – http://www.talesfromthepornstore.com
exaporn in car with italian mature http://tinyurl.com/yfaclth #porn #video #nsfw
freeporn_hd Free Porn Tube HD: Free HD Sasha Von Porn Movie – Babe fingering her cumhungry pink sha.. http://bit.ly/bVxQBv
freakporn New Porn!: Japanese Girl gets Double Fisted http://freak-porn.org/extreme/japanese-girl-gets-double-fisted/
Or you speak in bad english, in the third person.
julia_chanell Welcome to all Julia Chanell Fans. We start today our Fan Club in Twitter too and will inform about the hot French Pornstar !
Then you get the ones that get it. http://twitter.com/kayden_kross really seems like it’s her talking. (NB, it probably is, I just don’t know that for a fact – pls comment if you know something!). She replies to fans, she lets people know what she’s up to. It’s interesting and brilliant.
And http://twitter.com/danadearmond who is genuinely funny in her tweets. (Who wants to hire me? I would Like to spend your money. Thanks.) (The hardest part of my day is figuring out what day it is.)
It’s not tricky. It takes 10 minutes per day. Look at your twitter page now. Is there any reason ANYONE would read it out of choice? Does it offer interaction? Does it allow conversation? Does it amuse, inform, entertain or engage? If not, why don’t you try again, and this time, try and do it a bit better?