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Now this is brilliant. Use Twitter to find out when to send your email newsletter. Obviously, which day of the week and what time you send your email newsletters can change how effectively they work. But when to send? Loads of testing right? Nope. Just pop along to http://search.twitter.com and type in some keywords related [...]

This seems to obvious, but no one does it. There are probably whole books written on this, but it boils down to this: Green = go Red = stop Humans are used to these cues from colours. Red traffic light means you have to stop. Green traffic light means you go. It’s universal. How many [...]

Oh porn designers and porn sites, why do you not know about the basics of branding? A logo and a logotype are two different things. The nike swoosh is a logo. The font used for the work nike is a logotype. Why don’t porn sites apply the same branding as the mainstream?

Display names on email. Test them. I found when I was working with Playboy UK that a fake girl’s name got a MUCH better open rate than anything that mentioned Playboy. Now that may seem obvious, but I see SO many emails with display name RANDOM PORNO SITE that I had to just quickly post [...]

When you send email, do a A/B test. For the love of God. Why should you? 1) It is simple to do 2) You will get a better open rate 3) You will sell more porn So, take 5-10% of your database and send half of them your email with subject line a and the [...]

So, I thought I’d try something new. Well, I’ve not seen it before. But essentially it is a video podcast reviewing porn sites. It will feature interviews with porn stars further down the line. It is meant to just be a mildly amusing show with two guys drinking beer and chatting about boobies. Head on [...]

It’s simple really. Do stuff that no one ever does in a banner ad. This is all stemming from Seth Godin’s excellent Purple Cow book. In that, he basically states that all ads are failing because everyone has seen them before therefore they do not react when they see them. In fact, they don’t actually [...]