Tell me a story… Some people read a marketing book and think that to make an ad you list good things you do. Meh. Everyone does that. It’s dull. No standout. No differentiation. Same old bullshit. “We are market leaders in x.” “We have the best widgets in SoCal”. Sigh. It’s REALLY hard to come [...]
OK Damian, markets are conversations. You said that the other day. I get that. But how do you make these conversations happen? How do you make your product worth talking about? Simple. You have to be remarkable. Literally, remarkable. Worth remarking about. Have just ONE thing that is worth someone telling their mate about. It [...]
Seth Godin coined the phrase Permission Marketing and in porn it is even more essential to understand than any other industries because of the immensely personal and private connection vendor and buyer has. The idea is simple. Nowadays, Interruption Marketing is dead. We are faced with ads everywhere. All over the web, TV, posters, bus [...]
Hey kids. Happy Tuesday to each and every one of you. Here’s a tip. Write to do lists. And do the things on the list. Genius eh? Oh, and use this amazingly good mac and iphone app to help you.
Yes folks. It’s what I do. And my free tip today is all about marketing for the adult industry. Not really. It’s about a free keyword tool I heard about on This Week in Tech (a great mainstream tech podcast). It’s called WordStream and it seems quite interesting. Since the free overture tool got killed [...]
Years and years and years ago some dudes called Doc Searles, Chris Locke, David Weinberger and Rick Levine wrote The ClueTrain Manifesto . You should all read this. Markets are conversations. It is how you converse with your audience. It’s not about shouting BUY MY PORN HERE. It is about finding out who your audience [...]
What is making your surfer leave? Remove it. How do you see your site like a surfer? http://www.attentionwizard.com/ very smart tool that works out where people will look.
After a matter of a couple of months I’m now number one on yahoo for “adult marketing’. I am 5 on google for UK traffic for “adult marketing”. And 34 on all of google for the same term. This is with NO effort on my part aside from posting content. I tried to game another [...]