I’ve been doing marketing work for porn sites for about 6 years now. I’ve worked for people like Playboy, Hustler and Epoch. Of all the money I have ever been given to spend on behalf of another client, the best ROI was usability. Here is my tip for the day. If you have the money [...]
11 years ago the Clue Train was written. I have talked about it before. A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies. These markets are conversations. [...]
OK. So, let’s take this post from here: 1) Piracy is NOT taking money from you 2) Obscurity is a bigger problem that piracy So, give everything away. That’s it. Give it all away. And have it ad-supported. This has worked for years for software companies and is working amazingly well for iphone apps. Here [...]
Oh no. I am going to sound like Bruce now because I am using a non-adult example, but bare with me… Dear Xpad Customer, I want to first thank you for your past purchase of an Xpad and hope that it is being put to good use! I am writing to you today to ask [...]
I don’t know why, but so often essential calls to action or salient sales points on tours and in galls are WRITTEN FOR NO REASON ALL IN BLOCK CAPS LIKE SHOUTING. Why? Who started it and who thought it was good? Stop it. All reading comprehension research shows people read the shapes of words. (Great [...]
Most of you will know this already. But I met with a new client yesterday in London and we were talking about ways I can help site owners make more money. Obviously there are the things like media planning and buying, coming up with the creatives for those ads and getting the artwork made. Clearly [...]
Today’s tip was prompted by a discussion over at Medium Pimpin. Don’t lie in your subject lines to try and fool people into opening them. If you have to do that, you have failed. Build up permission to talk to your audience and they will want to read your emails. Some suggestions for a winback [...]