Wowzers. I just realised this lil blog is a year old today. To celebrate I will let you all know I’ve been asked to speak on email marketing at Internext, so book your flights now and come along and clap!
Archive for October, 2010
http://www.techwatch.co.uk/2010/10/26/times-website-traffic-dwindles-behind-paywall/ The Times and The Guardian lose 90% of their traffic after putting up a “members’ area”. Ooh how dreadful cry the mainstream. Ooh how brilliant cry I. Imagine, for a second, we could take a tube site and make 10% of the traffic join a pay site. Can’t be done, right? There are SO [...]
OK. So you have cross sells in your members’ area. You have cross sells in your weekly newsletter. You can see those both work. Where else can you use your brand’s recommending power to make more revenue? Transactional emails. I bet most of you lazy fucks haven’t even altered the CCBill default templates of any [...]
It’s important in marketing to listen to your audience and respond quickly to demands. This will make it seem like you are agile and willing.
Thanks @h1ro for sending this in.
Shame on you all. Only one brave reader, KazB, took me up on my offer of a free critique of a banner. So, here it is. OK. Now, let’s go through it one thing at a time. MASSIVE logotype on the left, huge black space, adding the domain because the logotype doesn’t have .com on [...]
I opted in to the Marketing Sherpa email newsletter. It’s good. You all should do the same. Anyhoo, I thought this week’s article was relevant to porn. In short, it says to use the language your customers use. Hugh and the boys wrote about this years ago here. It seems a no brainers, but we [...]
Hello. A post at the zoo made me think some of you may not know quite how easy it is to split test your work. We are online. Split testing is easy to do and gives you invaluable insight about what surfers find interesting on your sites. First off, create a tour/landing page/email/banner ad. Then [...]
Great infographic: from http://blog.getsatisfaction.com/2010/10/04/fastest-way-to-lose-customers/
Really though. Look at the last batch of banners you did. Would YOU click on ANY of them? Ooh look, a GIRL! Oooh look! It says JOIN. Here’s my offer. Put a comment here with a link to some recent banners and I will work my creative magic on them. Your CTR will improve, you [...]