Why don’t you use more data about who your customers are and serve them more relevant advertising? So, you have a legal tube. You have a surfer. He searches for bit tit porn. He find it. He watches it and gets lots of ads for things he doesn’t care about. Why not take the data [...]
Archive for November, 2010
Good news about advertising? WTF?
You are not going to fucking believe this. Turner Group did some research about online ads in 30 minute shows. First the bad news. They concluded when you put a one minute ad in a 30 minute show online, only 40% of people watch the whole show. Not great at all for the content producer. [...]
Entire marketing campaign inside. Free.
This seems so obvious to me, I suspect it must have been done, but I’ve never seen it and google isn’t showing me any love so I am going to post it. You remember those Chose Your Own Adventure books? The non-linear titles where at the end of each chapter you roll a die or [...]
Double your email CTR [simple tip]
Put the words “click for more” on all your thumbs in the email in a diagonal corner flash. That’s it. I did that for Playboy UK’s email newsletter and the CTR literally doubled over night. Simple things can be so effective.
Haters
Great post over at four hour work week. 1. It doesn’t matter how many people don’t get it. What matters is how many people do. “It’s critical in social media, as in life, to have a clear objective and not to lose sight of that,” Ferriss says. He argues that if your objective is to [...]
Original tour idea
I am sure this would work. And it is really off the wall. *All* tours look the same. Pretty much. Don’t they? Why? Because you are all lazy and just copy something you like. More or less. So, Seth Godin said to do something people never do in order to get stand out and create [...]