When you send email, do a A/B test. For the love of God. Why should you? 1) It is simple to do 2) You will get a better open rate 3) You will sell more porn So, take 5-10% of your database and send half of them your email with subject line a and the [...]
Archive for May, 2012
Pilot episode of PornBeer is now online
So, I thought I’d try something new. Well, I’ve not seen it before. But essentially it is a video podcast reviewing porn sites. It will feature interviews with porn stars further down the line. It is meant to just be a mildly amusing show with two guys drinking beer and chatting about boobies. Head on [...]
How to get people to click on a banner ad
It’s simple really. Do stuff that no one ever does in a banner ad. This is all stemming from Seth Godin’s excellent Purple Cow book. In that, he basically states that all ads are failing because everyone has seen them before therefore they do not react when they see them. In fact, they don’t actually [...]
How to take control of a trade show for no budget
It’s a common problem. You want to get attention at a trade show but there is no budget. So what do you do? Employ me to do your adult marketing, obviously! I created an entire marketing campaign for 3wayscash.com featuring an entire fake brand called Cash In Envelope. 3wayscash wanted to push the brand name [...]
Hello world!
So, what’s the site about? Porn marketing. Simple. I help you make more money selling porn. I will: – help you acquire new members, keep the members you already have and help you win back cancelled members too – help you develop a (and this is crazy) marketing *plan* with goals, milestones and KPIs you [...]