You may remember a while ago, a clueless spammer called Sean Hickey from PurelyNSFW.com spammed me. I explained how it was a really bad way to try and get new business, he threatened me with legal action, I laughed. Guess what, the clueless monkey has done it again! I complained. He sent more abusive emails. [...]
Archive for June, 2012
Increase the click through rate on ALL your buttons overnight.
This seems to obvious, but no one does it. There are probably whole books written on this, but it boils down to this: Green = go Red = stop Humans are used to these cues from colours. Red traffic light means you have to stop. Green traffic light means you go. It’s universal. How many [...]
Logo/logotype
Oh porn designers and porn sites, why do you not know about the basics of branding? A logo and a logotype are two different things. The nike swoosh is a logo. The font used for the work nike is a logotype. Why don’t porn sites apply the same branding as the mainstream?
Silly little tip…
Display names on email. Test them. I found when I was working with Playboy UK that a fake girl’s name got a MUCH better open rate than anything that mentioned Playboy. Now that may seem obvious, but I see SO many emails with display name RANDOM PORNO SITE that I had to just quickly post [...]