IPTV has been being talked about for years now. But this Autumn, it will happen. Why? Google TV and Apple TV, my friend. Yes, them. September 1st Apple are set to announce their ‘iTV’. A small storage-less, screen-less iphone 4 that will plug into your HDMI telly and be controlled via your iphone/ipad/magic trackpad. It [...]
Email marketing tips
Today’s tip was prompted by a discussion over at Medium Pimpin. Don’t lie in your subject lines to try and fool people into opening them. If you have to do that, you have failed. Build up permission to talk to your audience and they will want to read your emails. Some suggestions for a winback [...]
OK. This is easy. Ownership: Adam’s blog – The blog belonging to Adam. The dog’s bone – the bone belonging to the dog. Contraction: I can’t rather than I cannot. I don’t rather than I do not. The only slightly tricksy thing if is more than one of something: The dogs’ bone The companies’ logos [...]
This seems to obvious, but no one does it. There are probably whole books written on this, but it boils down to this: Green = go Red = stop Humans are used to these cues from colours. Red traffic light means you have to stop. Green traffic light means you go. It’s universal. How many [...]
When you send email, do a A/B test. For the love of God. Why should you? 1) It is simple to do 2) You will get a better open rate 3) You will sell more porn So, take 5-10% of your database and send half of them your email with subject line a and the [...]