<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>adultmarketing.co.uk &#187; Stuff you have no excuse not to do</title>
	<atom:link href="http://99.192.142.59/category/stuff-you-have-no-excuse-not-to-do/feed/" rel="self" type="application/rss+xml" />
	<link>http://99.192.142.59</link>
	<description>Marketing consultancy for porn sites</description>
	<lastBuildDate>Tue, 13 Dec 2011 11:55:00 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3</generator>
		<item>
		<title>Billing and stuff</title>
		<link>http://99.192.142.59/2011/10/24/billing-and-stuff/</link>
		<comments>http://99.192.142.59/2011/10/24/billing-and-stuff/#comments</comments>
		<pubDate>Mon, 24 Oct 2011 12:19:15 +0000</pubDate>
		<dc:creator>damian</dc:creator>
				<category><![CDATA[Stuff you have no excuse not to do]]></category>

		<guid isPermaLink="false">http://99.192.142.59/?p=468</guid>
		<description><![CDATA[So, this is for the newbs, if you are an uber Bro, you&#8217;ll get nothing out of this. Someone posted on a forum asking how to set up billing and went for verotel because they didn&#8217;t have a long QC process. Nothing wrong with Verotel, but by only going with them, you&#8217;re making a mistake. [...]]]></description>
			<content:encoded><![CDATA[<p>So, this is for the newbs, if you are an uber Bro, you&#8217;ll get nothing out of this.</p>
<p>Someone posted on a forum asking how to set up billing and went for verotel because they didn&#8217;t have a long QC process.</p>
<p>Nothing wrong with Verotel, but by only going with them, you&#8217;re making a mistake.</p>
<p>There are two big Internet Payment Service Providers, (IPSPs) Epoch and CCBill. Both been around over 10 years, both good and reliable. Then there are a couple of smaller ones like Segpay, Zombiabiioioi etc that will offer you a much lower rate at a much higher risk.</p>
<p>A few years ago they Epoch and CCBill started playing nicely together with cascading billing. This means if you try and join a site via CCBIll and CCBill refuse your card, your deets get parsed to Epoch and they might well accept it.</p>
<p>This alone will add 10% to your bottom line.</p>
<p>They both have different scrubs (the software they use to say if they think it is fraud or not), so one may accept a card the other declines. And viceversa. They also will now parse affiliate codes. So you can get paid out on an Epoch sale if you sent traffic to a CCBill join. All good.</p>
<p>Easy to set up, easy to implement.</p>
<p>Then you add a third payment like Segpay so you can pick up anything the two big guys refuse.</p>
<p>Also, here is a massive tip, unless you do two joins a month, remember that an IPSP&#8217;s rate is ALWAYS negotiable. So just ask for a discount. You&#8217;ll get one.</p>
<p>Hope that helps some of you. Any questions, email me or post a comment.</p>
<p>Thanks.</p>
]]></content:encoded>
			<wfw:commentRss>http://99.192.142.59/2011/10/24/billing-and-stuff/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why are we so fucking stupid?</title>
		<link>http://99.192.142.59/2011/10/04/why-are-we-so-fucking-stupid/</link>
		<comments>http://99.192.142.59/2011/10/04/why-are-we-so-fucking-stupid/#comments</comments>
		<pubDate>Tue, 04 Oct 2011 17:48:44 +0000</pubDate>
		<dc:creator>damian</dc:creator>
				<category><![CDATA[Stuff you have no excuse not to do]]></category>

		<guid isPermaLink="false">http://99.192.142.59/?p=455</guid>
		<description><![CDATA[iTunes, Spotify, Rhapsody etc have reduced music piracy massively. There are reports to back this up, but even someone as stupid as Paul Markham can see it. It makes sense. So, how come the porn industry is so stupid it hasn&#8217;t copied the model yet? &#160;]]></description>
			<content:encoded><![CDATA[<p>iTunes, Spotify, Rhapsody etc have reduced music piracy massively. There are reports to back this up, but even someone as stupid as Paul Markham can see it. It makes sense.</p>
<p>So, how come the porn industry is so stupid it hasn&#8217;t copied the model yet?</p>
<p>&nbsp;</p>
]]></content:encoded>
			<wfw:commentRss>http://99.192.142.59/2011/10/04/why-are-we-so-fucking-stupid/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Now this surprised me</title>
		<link>http://99.192.142.59/2011/09/10/now-this-surprised-me/</link>
		<comments>http://99.192.142.59/2011/09/10/now-this-surprised-me/#comments</comments>
		<pubDate>Sat, 10 Sep 2011 19:08:13 +0000</pubDate>
		<dc:creator>damian</dc:creator>
				<category><![CDATA[Adult Marketing]]></category>
		<category><![CDATA[Stuff you have no excuse not to do]]></category>

		<guid isPermaLink="false">http://99.192.142.59/?p=432</guid>
		<description><![CDATA[Well I never. You know the old submit your site to google thing? Well it actually works! Colour me surprised. I put together about 14 sites for a client to create traffic and stuck google analytics on them. I submitted ONE of them to the URL linkage above and waited. About 5 days later, that [...]]]></description>
			<content:encoded><![CDATA[<p>Well I never.</p>
<p>You know the old <a href="http://www.google.co.uk/submit_content.html">submit your site to google</a> thing?</p>
<p>Well it actually works!</p>
<p>Colour me surprised.</p>
<div class="wp-caption alignnone" style="width: 370px"><img class=" " title="porn marketing" src="http://www.bradruggles.com/images/monkey-20090828-175809.jpg" alt="WHAT THE FUCK" width="360" height="391" /><p class="wp-caption-text">Me, yesterday</p></div>
<p>I put together about 14 sites for a client to create traffic and stuck google analytics on them. I submitted ONE of them to the URL linkage above and waited. About 5 days later, that one site had started getting natural google traffic and none of the others did.</p>
<p>So there you go. Today&#8217;s tip is submit new sites to google.</p>
<p>Whodathunkit?</p>
<p>&nbsp;</p>
]]></content:encoded>
			<wfw:commentRss>http://99.192.142.59/2011/09/10/now-this-surprised-me/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Brand new revenue stream for site owners</title>
		<link>http://99.192.142.59/2011/09/02/brand-new-revenue-stream-for-site-owners/</link>
		<comments>http://99.192.142.59/2011/09/02/brand-new-revenue-stream-for-site-owners/#comments</comments>
		<pubDate>Fri, 02 Sep 2011 08:39:25 +0000</pubDate>
		<dc:creator>damian</dc:creator>
				<category><![CDATA[Adult Marketing]]></category>
		<category><![CDATA[Stuff you have no excuse not to do]]></category>

		<guid isPermaLink="false">http://99.192.142.59/?p=413</guid>
		<description><![CDATA[I can&#8217;t say what it is yet, but imagine this&#8230; You have a pay site. You put a &#8220;Work for us&#8221; button at the bottom by the 2257 etc. That sends the girl to a site where she can apply. You decide you don&#8217;t want her. She gets put into the system and gets offered [...]]]></description>
			<content:encoded><![CDATA[<p>I can&#8217;t say what it is yet, but imagine this&#8230;</p>
<p>You have a pay site. You put a &#8220;Work for us&#8221; button at the bottom by the 2257 etc. That sends the girl to a site where she can apply. You decide you don&#8217;t want her. She gets put into the system and gets offered work doing text chat for 32p a message (three times the going rate). She is really happy getting VERY easy work that pays so well that she can do when doing other things.</p>
<p>Cool?</p>
<p>Not bad, but what if YOU got 32p each time she earned 32p too? So you refer a girl and you get 100% of her earnings.</p>
<p>Fucking hell, how good is that?</p>
<p>Or if you just want to push the service to the girls you have on your books, you&#8217;d also make 100% of their earnings.</p>
<p>It&#8217;s a no-brainer, right? Everyone will want some of that.</p>
<p>Find out more at the Amsterdam or London shows.</p>
]]></content:encoded>
			<wfw:commentRss>http://99.192.142.59/2011/09/02/brand-new-revenue-stream-for-site-owners/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Plain text</title>
		<link>http://99.192.142.59/2011/07/25/plain-text/</link>
		<comments>http://99.192.142.59/2011/07/25/plain-text/#comments</comments>
		<pubDate>Mon, 25 Jul 2011 17:28:58 +0000</pubDate>
		<dc:creator>damian</dc:creator>
				<category><![CDATA[Adult Marketing]]></category>
		<category><![CDATA[Stuff you have no excuse not to do]]></category>

		<guid isPermaLink="false">http://99.192.142.59/?p=409</guid>
		<description><![CDATA[Do not underestimate the power of plain text emails. (Sidebar: I usually make them HTML so I can track opens and clicks, but make them APPEAR to the surfer as plain text) Anyhoo, you get your idea for your brilliant creative email. You craft the copy, you do wireframes, you hand it off to your [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone" title="Plain Text" src="http://vault.gvomarketing.com/images/PlainText.png" alt="" width="255" height="255" /></p>
<p>Do not underestimate the power of plain text emails.</p>
<p>(Sidebar: I usually make them HTML so I can track opens and clicks, but make them APPEAR to the surfer as plain text)</p>
<p>Anyhoo, you get your idea for your brilliant creative email. You craft the copy, you do wireframes, you hand it off to your designer who makes it beautiful, you mail it and wait for the response. And it isn&#8217;t as good as you wanted.</p>
<p>Take the list, segment the people that opened and didn&#8217;t click and send them a (quasi) plain text email.</p>
<blockquote><p>Hi Paul,</p>
<p>I sent you an email last week about a 50% reduction in price. Now, I know you probably get loads of special offers via email and you think they are a con or a rip off. I wanted to assure you that the offer I sent you was real. Rejoin the site and you&#8217;ll only pay $15 a month. For ever. It won&#8217;t go up. It won&#8217;t change. There will no surprises on your credit card.</p>
<p>We just miss you as a customer and are sure you&#8217;ll love all the amazing hot new content we&#8217;ve got on the site. Take a look at the recent updates, see what you&#8217;ve been missing.</p>
<p>Click here for the updates.</p></blockquote>
<p>Or words to that effect.</p>
<p>I guarantee you they will respond.</p>
<p>Have fun.</p>
]]></content:encoded>
			<wfw:commentRss>http://99.192.142.59/2011/07/25/plain-text/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Advertising Standards Authority</title>
		<link>http://99.192.142.59/2011/07/18/advertising-standards-authority/</link>
		<comments>http://99.192.142.59/2011/07/18/advertising-standards-authority/#comments</comments>
		<pubDate>Mon, 18 Jul 2011 21:53:00 +0000</pubDate>
		<dc:creator>damian</dc:creator>
				<category><![CDATA[Stuff you have no excuse not to do]]></category>

		<guid isPermaLink="false">http://99.192.142.59/?p=406</guid>
		<description><![CDATA[If you are in the UK, you are going to want to check all your sales copy VERY closely. The ASA now can act on complaints from the public on website copy and promotions. So if your site doesn&#8217;t update daily, or isn&#8217;t exclusive, I&#8217;d change all the copy to be truthful ASAP (tee hee).]]></description>
			<content:encoded><![CDATA[<p>If you are in the UK, you are going to want to check all your sales copy VERY closely. The ASA now can act on complaints from the public on website copy and promotions. So if your site doesn&#8217;t update daily, or isn&#8217;t exclusive, I&#8217;d change all the copy to be truthful <strong>ASA</strong>P (tee hee).</p>
]]></content:encoded>
			<wfw:commentRss>http://99.192.142.59/2011/07/18/advertising-standards-authority/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Don&#8217;t do this</title>
		<link>http://99.192.142.59/2011/06/13/dont-do-this/</link>
		<comments>http://99.192.142.59/2011/06/13/dont-do-this/#comments</comments>
		<pubDate>Mon, 13 Jun 2011 13:28:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Stuff you have no excuse not to do]]></category>

		<guid isPermaLink="false">http://www.adultmarketing.co.uk/?p=377</guid>
		<description><![CDATA[If you want me to buy an ad, don&#8217;t send me an email like this. Dear Damian, Further to gaining your contact details as representatives of your Website&#8217;s Webmaster program, I wanted to send this email to introduce my Website and enquire as to whether their is any synergy between us working together to promote [...]]]></description>
			<content:encoded><![CDATA[<p>If you want me to buy an ad, don&#8217;t send me an email like this. </p>
<blockquote><p>Dear Damian,</p>
<p>Further to gaining your contact details as representatives of your Website&#8217;s Webmaster program, I wanted to send this email to introduce my Website and enquire as to whether their is any synergy between us working together to promote your products. PurelyNSFW (www.purelynsfw.com) is an adult blog which offers the reader the hottest Not Safe For Work content. Our site has very strict content policies ensuring quality and constantly seeks the feedback of the reader to ensure our following grows in terms of both new and repeat visitors.</p>
<p>We also run a strict advertising policy with no popups, popunders or other, what we would term, sharp practice. We also host all of our own galleries and content. This means our readers enjoy simple content that they can trust. No spyware, malware or malicious code whatsoever.</p>
<p>In terms of advertisers, we look to ensure we do not bombard the reader with to many ads as we believe this lessens the impact and therefore results. This means that when we do run a campaign the click through rates are much higher than average.</p>
<p>We are now looking to expand the advertisers we work with on a prepaid and PPC basis. We are able to offer bespoke campaigns with content to match the product or site being sold. From straight banner ads to full campaigns sponsoring some of our popular series, we have the popular content to attract the sales to you.</p>
<p>Visitor numbers for PurelyNSFW.com are in the many thousands every single day, providing a pretty decent Alexa ranking usually within 60K &#8211; 100K for USA readers and lower for parts of Europe.</p>
<p>If you are interested in discussing this further, please either reply to this email or you can also contact me on ICQ 620790064.</p>
<p>Thanks for reading.
</p></blockquote>
<p>Why not see if I have anything I&#8217;d want to advertise on such a site, why not ask me if I am advertising anywhere, why not JUST ASK SOME QUESTIONS. </p>
<p>People trying to sell things to people they don&#8217;t know, who don&#8217;t know a THING about the person they are selling to = fail. Always. Fail. </p>
]]></content:encoded>
			<wfw:commentRss>http://99.192.142.59/2011/06/13/dont-do-this/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Remember kids, it&#8217;s just the internet</title>
		<link>http://99.192.142.59/2011/05/23/remember-kids-its-just-the-internet/</link>
		<comments>http://99.192.142.59/2011/05/23/remember-kids-its-just-the-internet/#comments</comments>
		<pubDate>Mon, 23 May 2011 07:42:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Stuff you have no excuse not to do]]></category>

		<guid isPermaLink="false">http://www.adultmarketing.co.uk/?p=363</guid>
		<description><![CDATA[Quick tip for this merry Monday morning. Remember, that porn forums are not real life. They are not something you should let annoy you. If someone posts snark aimed at you, they are trying to get a rise out of you. So if you respond by attacking them personally, lying about them and libeling their [...]]]></description>
			<content:encoded><![CDATA[<p>Quick tip for this merry Monday morning. </p>
<p>Remember, that porn forums are not real life. They are not something you should let annoy you. </p>
<p>If someone posts snark aimed at you, they are trying to get a rise out of you. So if you respond by attacking them personally, lying about them and libeling their business, they just realise they have masterfully controlled you into being annoyed and posting proving you are annoyed. </p>
<p>If you just laugh at them and point out how obvious their trolling is they tend to stop. </p>
<p>Remember, life is too short to actually get annoyed about what someone you don&#8217;t know, don&#8217;t care about, and don&#8217;t like thinks about you and what you enjoy doing. </p>
<p>x</p>
]]></content:encoded>
			<wfw:commentRss>http://99.192.142.59/2011/05/23/remember-kids-its-just-the-internet/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to get more clicks on your sig than Paul Markham</title>
		<link>http://99.192.142.59/2011/04/11/how-to-get-more-clicks-on-your-sig-than-paul-markham/</link>
		<comments>http://99.192.142.59/2011/04/11/how-to-get-more-clicks-on-your-sig-than-paul-markham/#comments</comments>
		<pubDate>Mon, 11 Apr 2011 12:40:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Adult Marketing]]></category>
		<category><![CDATA[Stuff you have no excuse not to do]]></category>

		<guid isPermaLink="false">http://www.adultmarketing.co.uk/?p=340</guid>
		<description><![CDATA[Paul Markham in a hilarious stalky move, decided to put a link to a video I made in his sig. The anchor text was something along the lines of: See Fat Stupid Loser LOL He is STUPIDLOL! Or words to that effect. Over the last 3 weeks he has sent that video 25 clicks. Yes, [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.gorgeousmodelgirls.com/PMT/118177C/Paul-Markham.jpg" alt="disgusting old pedo" /></p>
<p>Paul Markham in a <del datetime="2011-04-11T12:35:43+00:00">hilarious</del> stalky move, decided to put a link to a video I made in his sig. The anchor text was something along the lines of:</p>
<blockquote><p>See Fat Stupid Loser LOL He is STUPIDLOL!</p></blockquote>
<p>Or words to that effect. </p>
<p>Over the last 3 weeks he has sent that video 25 clicks. Yes, 25. In THREE WEEKS. </p>
<p>Sigs are like email subject lines. Make the copy interesting and people will click. I made mine</p>
<blockquote><p>Read how I got a 56% click through rate in an email</p></blockquote>
<p>And it has had 486 clicks, and generated 780 page views. </p>
<p>So, the lesson here, is to make your sig something people would want to click on. And lo and behold, they will click on it.  </p>
]]></content:encoded>
			<wfw:commentRss>http://99.192.142.59/2011/04/11/how-to-get-more-clicks-on-your-sig-than-paul-markham/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Do you guys not actually test your mailers?</title>
		<link>http://99.192.142.59/2011/04/07/do-you-guys-not-actually-test-your-mailers/</link>
		<comments>http://99.192.142.59/2011/04/07/do-you-guys-not-actually-test-your-mailers/#comments</comments>
		<pubDate>Thu, 07 Apr 2011 13:13:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Adult Marketing]]></category>
		<category><![CDATA[Stuff you have no excuse not to do]]></category>

		<guid isPermaLink="false">http://www.adultmarketing.co.uk/?p=330</guid>
		<description><![CDATA[You need to set up accounts with all the major ISPs that offer free mail. You need to make your email. You need to send it to ALL the main free mail places and check it doesn&#8217;t look like this: I&#8217;m surprised FTV don&#8217;t pay more attention to this sort of thing. Would you be [...]]]></description>
			<content:encoded><![CDATA[<p>You need to set up accounts with all the major ISPs that offer free mail. </p>
<p>You need to make your email. </p>
<p>You need to send it to ALL the main free mail places and check it doesn&#8217;t look like this:</p>
<p>I&#8217;m surprised FTV don&#8217;t pay more attention to this sort of thing. </p>
<p><img src="https://img.skitch.com/20110407-xtdaeitagn6putetdkgpw2tmpp.jpg" alt="" /></p>
<p>Would you be inclined to click either of them?</p>
<p>Remember, not just the Display Name and Subject are important&#8230;</p>
]]></content:encoded>
			<wfw:commentRss>http://99.192.142.59/2011/04/07/do-you-guys-not-actually-test-your-mailers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

