Email marketing tips
Archive for the ‘Stuff you have no excuse not to do’ Category
Don’t lie.
Today’s tip was prompted by a discussion over at Medium Pimpin. Don’t lie in your subject lines to try and fool people into opening them. If you have to do that, you have failed. Build up permission to talk to your audience and they will want to read your emails. Some suggestions for a winback [...]
Apostrophe Misuse
OK. This is easy. Ownership: Adam’s blog – The blog belonging to Adam. The dog’s bone – the bone belonging to the dog. Contraction: I can’t rather than I cannot. I don’t rather than I do not. The only slightly tricksy thing if is more than one of something: The dogs’ bone The companies’ logos [...]
Increase the click through rate on ALL your buttons overnight.
This seems to obvious, but no one does it. There are probably whole books written on this, but it boils down to this: Green = go Red = stop Humans are used to these cues from colours. Red traffic light means you have to stop. Green traffic light means you go. It’s universal. How many [...]
Stuff you have no excuse not to do #1
When you send email, do a A/B test. For the love of God. Why should you? 1) It is simple to do 2) You will get a better open rate 3) You will sell more porn So, take 5-10% of your database and send half of them your email with subject line a and the [...]
Billing and stuff
So, this is for the newbs, if you are an uber Bro, you’ll get nothing out of this. Someone posted on a forum asking how to set up billing and went for verotel because they didn’t have a long QC process. Nothing wrong with Verotel, but by only going with them, you’re making a mistake. [...]
Why are we so fucking stupid?
iTunes, Spotify, Rhapsody etc have reduced music piracy massively. There are reports to back this up, but even someone as stupid as Paul Markham can see it. It makes sense. So, how come the porn industry is so stupid it hasn’t copied the model yet?
Now this surprised me
Well I never. You know the old submit your site to google thing? Well it actually works! Colour me surprised. I put together about 14 sites for a client to create traffic and stuck google analytics on them. I submitted ONE of them to the URL linkage above and waited. About 5 days later, that [...]
Brand new revenue stream for site owners
I can’t say what it is yet, but imagine this… You have a pay site. You put a “Work for us” button at the bottom by the 2257 etc. That sends the girl to a site where she can apply. You decide you don’t want her. She gets put into the system and gets offered [...]
Plain text
Do not underestimate the power of plain text emails. (Sidebar: I usually make them HTML so I can track opens and clicks, but make them APPEAR to the surfer as plain text) Anyhoo, you get your idea for your brilliant creative email. You craft the copy, you do wireframes, you hand it off to your [...]